Nov 2025 - Present Bengaluru, India
Sudo is a personal home AI device that looks after your whole family, so one person doesn't have to. It knows each of you, catches what's about to slip, and keeps everyone connected, in your own voice and your own language. It reminds you about the supplies needed for the child's art project due tomorrow, schedules your doctor appointment over call, makes the Sunday restaurant reservation when they do not take pre-booking, it does things on your behalf, ahead of time so you and your family have the best outcomes, all the time.
Oct 2023 - Oct 2025 Sr Director of Design — PayU Credit
Bengaluru, India
Leading user research and product design function for Lazypay, Paysense, and other B2B PayU Credit properties. Redesigned Lazypay to result in 30% increase in repayment rates. Reduced non-KYC users from base to 0 with comms and design with only a 5% loss in user-base against projected 15%. Launched Insurance marketplace to a GMV of 15Cr. Crafted a support chatbot to deflect 28% of support requests. All with a small but empowered team of 6 for over 3 business units.
Oct 2021 - Oct 2023 Director of Design — Nova Benefits
Bengaluru, India
Leading both product design and brand design teams to work with product and growth resulting in doubling of gross written premium (GWP), enhanced brand recall, and winning a web design award for the new Nova Benefits brand.
Aug 2021 - Oct 2021 Head of Design — OLA
Bengaluru, India
Lead the product design function at OLA for 5 of 6 business verticals: mobility, vehicle commerce, financial services, OLA Dash, and OLA Foods. Launched & scaled OLA Foods and OLA Dash to 24Cr & 13Cr GMV respectively through app merchandising design.
Aug 2019 - Aug 2021 Head of Design — Haptik
Mumbai, India
Lead two design teams, product design and conversation design, for a total of 10 reporting designers. Lead building the enterprise platform scale design system that enhanced several product KPIs. Grew the practise of conversation design from a nascent three person team to a seven with a strong industry presence.
Aug 2017 - Aug 2019 Founder/CEO — Fivity Coffee Co.
Bengaluru, India
As an NSRCEL, IIM Bangalore, incubated startup we developed an innovative new material for coffee filtration along with Ahlstrom Munksjo. Developed a patent pending manufacturing process that freezes ground coffee degradation and extends shelf life exponentially, in collaboration with IISc Bangalore. Acq by Sleepy Owl Coffee.
Aug 2015 - Aug 2017 Lead Mobile UX Designer — Healthline.com
San Francisco, USA
Designed the horizontally scalable turn-key app platform called Buddy Apps made with React Native (MS Buddy, Breast Cancer App, IBD App). Lead and developed the user-research practice with VP of Product. Lead the web design system initiatives at Healthline.com's redesign. Launched and grew through UX optimisations of MS Buddy app from 1K user to 250K+ daily active users (DAU).
Feb 2014 - Aug 2015 UX Designer — Verizon Palo Alto Labs
Palo Alto, USA
Lead the design of Instant Access product resulting in acquisition of paying clients like Bank of America. Designed and delivered Autograph, Verizon's single-sign-on service now used by over 5 million customers. Designed and pitched Mobile Perks, a mobile data incentivising tool, on-behalf of the Verizon Labs team securing funding for its development. Established a practice of user-research in the team that now works along the agile product development process. Developed and ironed a design handover process with engineering and product team to streamline design delivery process.